If you are wondering how can companies be more sustainable, at Novsus, we’ll share with you ten ways to promote sustainability in your business to achieve a circular, greener and fairer economy.
Advantages of making your company more sustainable
That your company is sustainable has endless advantages. We are aware that consumers are increasingly concerned about companies’ environmental and social impact.
By turning your company into sustainability, you will improve your image and reputation with your customers and the general community, increasing consumer trust in your brand and helping attract new potential customers.
In addition, there are more and more environmental regulations that companies must comply with, so you will be saving money by avoiding possible violations.
The fact that your company is more sustainable makes it more efficient and implies economic advantages. By adopting sustainable practices, such as efficient energy use, waste reduction, and resource optimization. As you can see, you can save money in the long run.
Why run away from greenwashing
Although greenwashing has become a (dubious) marketing strategy, misleading consumers by falsifying, omitting, or exaggerating facts about brand sustainability can lead to consumers losing confidence in the product in the long run, and, therefore, abandon consumption habits or even open legal proceedings that irrevocably harm the company.
10 ideas on how can companies be more sustainable
If you are wondering how to build a more sustainable company, here are ten ways to achieve it.
1. The first step on how can companies be more sustainable? Sustainability as a mission
Sustainability should be the focus that motivates all changes in your company. The process of promoting a brand image that reflects values of responsibility and commitment to sustainability in all aspects of its operation, we call sustainable branding.
Sustainable branding involves communicating and educating consumers about sustainable brand practices, so they can make informed decisions when choosing products or services. This may include the use of labels and certifications that support the brand’s sustainable practices.
2. Sustainable products
A sustainable product is designed, produced, and marketed taking environmental, social, and economic impacts into account. It is also known as a green or eco-friendly product. A sustainable company cannot sell products or packaging that are not sustainable, nor can it collaborate with third parties that do not focus their activity on sustainability.
3. Sustainable storage and shipping process
A sustainable product is so throughout its entire cycle. We must make sure that storage or shipping does not consume excessive resources or pollute unnecessarily.
4. Green office
Our office must also be a green place if we want to build a more sustainable company. We must work to reduce energy costs concerning heating, air conditioning, electricity or water consumption. And, of course, worry about recycling paper and other office items as well as recycling waste.
Zero waste is a concept that refers to minimizing the generation of waste. It is about promoting a circular economy in which products and materials are reused and recycled instead of being discarded directly.
6. Choose local and sustainable suppliers
The best way to build a more sustainable company is by choosing suppliers with green practices or local suppliers, which will imply a significant reduction in the carbon footprint by avoiding extensive trips. Transport is one of the most polluting sources of our consumption model.
7. Sustainable packaging, one of the keys on how companies can be more sustainable
Sustainable packaging is the easiest way to build a more sustainable company. We are all aware of the problem with the plastic production and consumption and how it pollutes and affects the environment. Therefore, finding alternatives to reduce the use of plastic in our packaging is essential.
8. Reduce, Reuse, Recycle
The three Rs still are the best guide to building a more sustainable company. Reducing the resources we consume in the production process, reusing the natural resources that are already available, and recycling our waste is the best way to build a sustainable company.
9. Work with sustainable partners to develop sustainable actions
Our company’s partners must also be sustainable, otherwise, we could enter into alliances that harm the image of our brand and, consequently, lose the sustainability status that we have achieved through the rest of the measures.
10. Involve your employees
Encouraging green transport among employees could be a good way to involve them in more sustainable company management. To do this, we could apply public transport aid to the payroll or promote teleworking whenever possible, avoiding transport by private vehicle and reducing the carbon footprint.
Novsus: the eco-friendly alternative to plastic
At Novsus, we help cosmetic companies become more sustainable every day, to do so, we offer an alternative to reduce the use of plastic, achieving sustainable packaging. A container with less plastic is the first step to bulding a more sustainable company.
We create our packaging using the minimum energy expenditure with Oryzite, with which we create containers with a much lower proportion of plastic, managing to drastically reduce the carbon footprint in its production.