How to reinvent yourself after a surprising visit?

How to reinvent yourself after a surprising visit?

Everything has a beginning and Novsus began with a visit to an almost century-old rice mill located in el Delta del Ebro, where they explained me that until recently, rice husk was useless. After years of research, Iban Ganduxé managed to develop Oryzite, a technology that allows the use of plastics to be replaced rice by rice husk up to 80%.

At Ataviance, our parent company dedicated to luxury packaging for the perfumery, cosmetics, spirits and home fragrance sectors, we had a growing demand from our customers who were looking for real ecological and sustainable solutions, so as to integrate into their processes what today we know as circular economy.

When we discovered Oryzite, we quickly realized that we had to join them and collaborated together in order that Oryzite was the base of all our products. In this way, we started to promote the circular economy in our company, help to achieve a more sustainable world for us and the next generations. It was our opportunity to offer our clients the best solution for the coming challenge: Climate change.

As a result, it emerged our new sustainable packaging division, Novsus Circular Materials. We take advantage of this innovate technology to manufacture all kinds of products for cosmetics, perfumery, spirits, home fragrances and cleaning products with CO2 emissions reducing, biodegradable and sustainable materials.

01. 10. 2024

Sustainable Innovation: Transforming Rice Husk Waste into Eco-Friendly Solutions

29. 07. 2024

How much plastic could we save using rice husk?

12. 06. 2024

Carbon footprint reduction: How Novsus helps cosmetic brands go greener

18. 04. 2024

A pact for sustainable beauty: Gheelove and Novsus join forces in an innovative collaboration

14. 03. 2024

Reducing waste and emissions:

21. 11. 2023

Oryzite-Novsus_30MW Compound: The New Era of Cosmetic Packaging

31. 10. 2023

Sustainability in the Beauty Industry: A Comprehensive Guide

24. 10. 2023

The Evolution of Green Beauty Packaging in 2023

14. 09. 2023

Comercial Química Massó chooses the sustainable Novsus jar to present one of its new natural formulations at the I Feel Good fair in Paris 2023

27. 07. 2023

The UN Sustainable Development Goals

01. 10. 2024

Sustainable Innovation: Transforming Rice Husk Waste into Eco-Friendly Solutions

29. 07. 2024

How much plastic could we save using rice husk?

12. 06. 2024

Carbon footprint reduction: How Novsus helps cosmetic brands go greener

18. 04. 2024

A pact for sustainable beauty: Gheelove and Novsus join forces in an innovative collaboration

14. 03. 2024

Reducing waste and emissions:

21. 11. 2023

Oryzite-Novsus_30MW Compound: The New Era of Cosmetic Packaging

31. 10. 2023

Sustainability in the Beauty Industry: A Comprehensive Guide

24. 10. 2023

The Evolution of Green Beauty Packaging in 2023

14. 09. 2023

Comercial Química Massó chooses the sustainable Novsus jar to present one of its new natural formulations at the I Feel Good fair in Paris 2023

27. 07. 2023

The UN Sustainable Development Goals