The circular economy is an economic model that is gaining greater importance. More and more companies and governments are taking measures to move towards a sustainable and green model together. One of the best methods to achieve this is circular economy packaging. 

In this post, we tell you all about it!

What is the circular economy?

You’ve probably heard about the circular economy at some point, but what is it?

The circular economy is a production and consumption model that aims to reduce waste and pollution and keep materials and resources in use for as long as possible.

The circular economy is built on the following sustainable principles:

• Avoid and prevent the generation of waste and pollution.
• Extend the useful life of products by repairing or reusing them.
• Repair products instead of throwing them away.
• Convert waste into new materials for new products.
• Return organic waste to nature for its reuse.

Some benefits of the circular economy are:

• Protection of the environment, avoiding the generation of waste and pollution.
• Saving resources, extending the useful life of products and materials, which reduces the need to extract new resources.

Differences with the linear economy

The circular economy and the linear economy are two economic models that differ in their approach to production and consumption.

The linear economy is the traditional economic model, based on extracting raw materials, manufacturing products, using them, and throwing them away.

On the other hand, the circular economy is based on a sustainable production and consumption model, which aims to reduce waste and pollution and keep materials and resources in use for as long as possible.

The linear economy’s goal is to generate economic benefits, regardless of the environmental impact. The circular economy has a holistic approach that considers the production and consumption impact on the environment, economy, and society.

Why circular economy packaging

The role of circular economy packaging is crucial. We are tired of seeing many products with unnecessary plastic packaging that will take decades to decompose and disappear. This type of packaging is absolutely harmful and unsustainable.

What is circular economy packaging?

Circular economy packaging is a type of packaging specially designed to be reusable, recyclable, or compostable.

Benefits

Some of the benefits of circular economy packaging are the following:

Waste reduction

Circular economy packaging helps reduce the amount of waste sent to landfill or incineration, preventing the production of greenhouse gases.

Protection of natural resources

Circular economy packaging helps conserve natural resources since materials can be reused, recycled, or composted, helping ensure that natural resources are available for future generations.

Create environmental awareness

Companies that adopt circular economy packaging can improve their reputation and raise environmental awareness among potential customers. More and more consumers are concerned about the environmental impact of the products they buy. Companies and consumers must contribute to the circular economy packaging adoption for a cleaner and fairer world.

Ways to get your business into the circular economy

There are many ways to move a business into the circular economy. We tell you some of the most common:

Reduce

You can optimize your company’s production and consumption process, by using more efficient materials and reducing packaging to the minimum possible.

Reuse

You can do this by implementing packaging reuse programs, product repair, and donation of used products.

Recycle

Start collaborating with recycling companies to give waste a new use.

Adopting circular economy practices offers companies many benefits, such as reducing costs, attracting new customers, or improving brand reputation.

But the most important thing when entering the circular economy is to evaluate the environmental footprint. It will help you identify areas where you can improve by implementing gradual changes. Always communicate your efforts to your clients and let them know you are working to be more sustainable.

Try to look for trusted partners who avoid greenwashing. By working with other sustainable companies, you will be able to share resources and knowledge.

Novsus: Your sustainable circular economy packaging partner

At Novsus, we are 100% committed to the environment, which is why we offer our partners circular economy packaging based on the recycling of organic waste and with minimal expenditure of energy resources.

Do not hesitate to contact us to learn more about our circular economy packaging made from Oryzite, the largest agroindustrial byproduct in the world, which is indigestible for both animals and humans.

Tell us about your project and the needs of your product, and we will prepare a proposal that responds to each question you may have regarding both the design and composition to guarantee that you can present your product in the most appropriate way possible.