What if we could train facial skin without going
to the gym?
What if we could train facial skin without going to the gym? Inspired by this idea, Vytrus has developed MYOLIFT, a pioneering formula that turns facial care into a genuine “workout” for the skin. MYOLIFT introduces the concept of PIEL FIT (Fit Skin), enhancing skin elasticity and firmness through movement and massage, offering benefits comparable to a gym session but for the face.
MYOLIFT: Vytrus’ Dynamic formula
MYOLIFT is based on a biodynamic oil-in-water (O/W) micellar emulsion, which changes to a water-in-oil (W/O) phase when massaged into the skin. This transformation of its texture—from light and fresh to rich and silky, water-resistant—optimizes the bioavailability of its active ingredient, Baolift™. Like a muscle workout, the movement enhances its action, allowing Baolift™ to reach deep layers to redefine facial contours and promote toned, strengthened skin.
Baolift™ and the power of movement
Baolift™, the main active ingredient in MYOLIFT, activates alongside facial massage to work on the deeper layers of the skin. This combination stimulates the fascia and promotes natural muscle movement, achieving firmer skin and a visible lifting effect. With each application, MYOLIFT helps to firm and tone the face, providing a rejuvenated, revitalized appearance reminiscent of physical exercise effects on facial skin.
Novsus’ sustainable packaging: A conscious and functional
approach
As part of this holistic experience, we at Novsus have developed packaging that embodies our commitment to sustainability and respects the innovative essence of Vytrus’ formula. MYOLIFT comes in a jar made with Oryzite—an innovative, eco-friendly material based on rice husk—which reduces CO₂ emissions by 70% compared to traditional plastics and promotes circular economy by reusing agricultural by-products. This container is refillable and aligns with our goal to provide a responsible, functional option for cosmetics.
This launch marks the second collaboration between Vytrus and Novsus, a testament to the mutual trust and the value Vytrus places on our sustainable packaging designs for their innovative formulas. Together, we work in cosmetics that care for both the skin and the planet, reinforcing our shared commitment to consciously transforming each product’s lifecycle.
PIEL FIT: A New approach to facial care
With Vytrus’ advanced formula and Novsus’ sustainable packaging, MYOLIFT redefines the concept of facial care, creating firm, toned, and healthy skin in a conscious self-care experience. This collaboration represents a balance between cosmetic innovation and sustainability, offering a treatment that benefits the skin and promotes a positive impact on the environment.
