The circular economy takes a major leap forward with the launch of Coloryze, a new brand born from the collaboration between Oryzite and Coltec, aiming to transform the world of industrial pigments and additives with a sustainable focus. In sectors like cosmetic packaging, its impact could be profound.
What is Coloryze?
Coloryze combines the expertise of Oryzite — a pioneer in using rice husk as a raw material — with Coltec’s technical excellence in coloring and masterbatch solutions. Their offer: sustainable pigments, additives, and masterbatches that deliver high technical and aesthetic performance with a lower environmental footprint.
Innovating with an agricultural by-product: rice husk as a circular resource
At the heart of this innovation is Oryzite’s technology, which can replace up to 90% of plastic content in certain products with rice husk. This not only dramatically reduces polymer use but also turns an agricultural by-product into a high-value resource.
In industries like cosmetics, where packaging design is key to engaging consumers, this technology unlocks new possibilities: attractive colors, lower environmental impact, and traceability across the value chain.
What does this mean for cosmetic packaging?
The cosmetics sector is undergoing a transformation: consumers are demanding products that are not only effective and beautiful but also conscious and responsible. Packaging is no longer just wrapping — it’s a statement.
Coloryze offers a strong response to this demand:
- Plant-based pigments
- Premium aesthetics with reduced impact
- Easy integration into existing industrial processes
Novsus: Bridging innovation and sustainability in cosmetic packaging
At Novsus, we operate at this very intersection: sustainable materials and real solutions for the cosmetic industry.
We support and promote innovations like Coloryze, enabling beauty brands to move towards packaging that is:
- More sustainable and circular
- Technically feasible and visually appealing
- Aligned with regulatory requirements and consumer expectations
Coloryze is a clear example of how collaboration between innovative companies accelerates this shift. And at Novsus, we help ensure these solutions reach the cosmetic market effectively.
