A pact for sustainable beauty: Gheelove and Novsus join forces in an innovative collaboration

Gheelove
Gheelove

A pact for sustainable beauty: Gheelove and Novsus join forces in an innovative collaboration

Gheelove is the result of Francisca and Anastasiya’s passionate commitment to offering ayurveda-inspired cosmetic products formulated with natural and effective ingredients.

With her extensive experience in the cosmetic industry and love for skincare, Francisca discovered the transformative power of ghee and decided to share it with the world. Together with Anastasiya, they formed a dynamic team determined to bring the benefits of ayurveda through their products.

At Gheelove, each ingredient is carefully selected for its unique and special function, inspired by the ancient wisdom of ayurveda. This dedication to quality and effectiveness is reflected in each of their products, designed to meet the skin’s needs comprehensively.

The main ingredient of Gheelove, ghee, is beneficial for balancing the doshas (elements) in the body, has nourishing properties, and can help maintain balanced skin by regulating excess oil and pore size. In addition, their 6-IN-1 MULTIUSE line offers the simplification of personal care routines, economic savings, and portability, among other benefits.

With 0% water in the formula, Gheelove products offer a higher concentration of active ingredients, resulting in a more potent and effective skincare experience. All products are dermatologically tested and suitable for all skin types.

Gheelove demonstrates its ecological commitment both in the formula and in the packaging. With sustainable packaging made from Oryzite (rice husk), the brand reduces CO2 emissions from its packaging by 70% compared to traditional packaging. By using Oryzite, an environmentally friendly raw material, Gheelove actively contributes to reducing greenhouse gas emissions.

We are excited to see how this collaboration between Gheelove and Novsus will make a positive impact on the cosmetic industry, offering sustainable and effective options for skincare.

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