You might have heard about your new customer profile and sustainability as one of its main characteristics. The growing ecological and social awareness in the purchase of cosmetic products is a reality and there is no turning back. The integration of sustainable practices at a personal and business level are very necessary and, fortunately, required in the market.
This is why it is important to design a value proposition for your brand that has sustainability as a priority. We are convinced that this will strengthen your corporate social responsibility and will become a definitely differentiating feature of your product. In addition, it will help to promote the generation of a series of benefits at all levels that, without a doubt, will be aligned with the European Union guidelines on reducing the use and consumption of plastics.
One of the targets set by the EU in the 2030 climate and energy framework is to reduce greenhouse gas emissions by 40%. And your brand can reduce them, from now on, by 70%.
— BUT WHAT ABOUT US? HOW CAN WE SUPPORT YOU IN THIS PROCESS? —
If we promised you a sustainable packaging for your brand that would help you instantly reduce the consumption of plastic and C02 emissions, would you believe us? What if we also told you that it is recyclable, reusable and suitable for cosmetic use?
We suggest that you incorporate into your packaging strategy our new Barcelona Collection sustainable cosmetic jar made up of 30% rice husk (Oryzite). Thanks to Oryzite technology, it is possible to treat, reuse the rice husk and turn it into a raw material that allows replacing plastic and, therefore, reducing its use and derived waste. Oryzite promotes the use of renewable raw materials, reduces C02 emissions and is the maximum exponent of the circular economy.
The Barcelona Collection cosmetic jar is available in 50ml and in three different finishes: ivory white, terracotta and mint green. In addition, its customization with ecological inks is possible. Add your brand logo, give it your differentiating touch and be part of the cosmetic packaging revolution.
Your customers and the ecosystem will be grateful.