We are thrilled to share a milestone that marks real progress in the transformation of the packaging industry. Oryzite, our strategic partner, has been selected as a finalist in the ICIS Innovation Awards 2025, under the category Best Product Innovation from an SME.
This international recognition not only fills us with pride, but also highlights the incredible potential of sustainable materials based on circular economy principles. A new step towards a more responsible, more innovative — and more urgently needed — production model.
What are the ICIS innovation awards?
The ICIS Innovation Awards are one of the most prestigious global recognitions in the chemical and industrial sectors. Organized by ICIS, the world’s leading source of market intelligence for the chemical industry, these awards celebrate the most disruptive and forward-thinking projects driving sustainability, technological innovation, and responsible development.
Being a finalist in this global competition places Oryzite — and the wider innovation network it represents — at the heart of sustainable transformation.
Oryzite and Novsus: A strategic partnership for greener cosmetic packaging
At Novsus, we firmly believe that achieving real sustainability is only possible through committed, collaborative partnerships. Since day one, Oryzite has been a key ally in our mission to develop more responsible packaging solutions for the cosmetics industry.
Oryzite’s technology enables the transformation of rice husk, an abundant agricultural by-product, into an innovative material that can partially replace plastic in multiple applications. Together, we have successfully integrated this material into packaging designs that are not only visually striking but also functional, efficient, and technically robust.
This collaboration is far from theoretical. Thanks to our joint work, we’ve already launched packaging components that have passed the cosmetics sector’s most demanding performance tests — durability, compatibility, resistance — without sacrificing aesthetics or the premium experience that top brands demand.
Moreover, by incorporating a high percentage of Oryzite into our pieces, we are able to significantly reduce plastic use and cut CO₂ emissions associated with production — a measurable sustainability gain that doesn’t compromise technical performance.
For us, sustainability doesn’t mean sacrificing quality — it means finding smarter, more responsible ways of doing things. And that’s exactly what we’re achieving.
Why is this news important?
Because it recognizes real, scalable solutions that are already reshaping the industry. Oryzite’s nomination for the ICIS Innovation Awards 2025 validates years of dedicated work and strengthens the case for sustainable materials from the earliest design stages.
At Novsus, this recognition is especially meaningful. It’s not just about Oryzite — it’s about a partnership built over time and focused on shared goals. Seeing this innovation receive international attention motivates us to continue investing in responsible materials, efficient processes, and cosmetic packaging that meets both industry standards and environmental demands.
